We founded Unicorns with one belief: every person behind great service deserves to be seen, valued, and grown.
Our journey began in the heart of the service industry, where smiles, empathy, and personal touches shape guest experiences more than any process or product ever could. But while businesses rely on these moments, the people behind them often go unrecognized.
That’s why we built GreatPeople, a feedback intelligence platform designed to surface, structure, and scale the recognition frontline workers already earn but rarely receive.
The name Unicorns reflects our mission: to uncover the extraordinary in the everyday, not just in billion-dollar companies, but in the baristas, nurses, cashiers, and hospitality teams who create real value through human connection.
GreatPeople isn’t just software. It’s a shift in how we measure performance, motivate teams, and build people-first businesses.
Join us as we redefine recognition, turning guest feedback into growth, and frontline roles into recognized careers.
Empower the Individual, Elevate the Collective. Transforming everyday service interactions into extraordinary human connections.
In a world flooded with metrics and automation, we believe the most powerful currency in business is still human connection. GreatPeople captures the invisible layer of guest feedback, the smiles, the names, the traits, and transforms it into a digital record of impact. Not just for brands, but for the people behind them.
We’re rearchitecting feedback to serve as a career asset, a coaching tool, and a source of truth for service excellence. Recognition isn’t a perk. It’s infrastructure.
Our journey started with a simple realization: in the bustling world of service industries, the true differentiators are the people
A Feedback Intelligence Platform that transforms guest reviews into growth signals for frontline employees. Powered by AI, built on soft skills, and designed for real-time recognition.
GreatPeople turns scattered guest feedback and reviews into structured insights that help businesses recognize top performers, uncover coaching opportunities, and track soft skills at scale. It replaces vague CSAT scores with actionable feedback tied to real names, real moments, and real outcomes, helping teams improve service, culture, and retention.
Frontline workers finally get credit where it counts. GreatPeople captures their name in guest reviews, extracts traits like “friendly” or “professional,” and turns that into a Recognition Profile they can own. It’s career capital, not just praise, powered by AI and grounded in positive psychology.
Meet the passionate professionals driving our success.
Our vision is to harness the power of AI and innovative technology to celebrate this individuality, transforming everyday service interactions into extraordinary human connections.
Through GreatPeople, our approach goes beyond traditional feedback; we focus on the soft skills, the personal touches, and the human elements that make service experiences genuinely remarkable.
